Built in Cape Town, for the way we move.
BIAR is an innovative mobility technology application, created by Dobeedo Trading, focused on transforming the public transportation experience through a single, integrated digital platform.
Founded on firsthand experiences of navigating South Africa's public transport system, BIAR was created to address the challenges faced by millions of commuters who rely on public transportation daily.
Our mission
To simplify public transportation by delivering innovative technology that improves commuter experiences, enhances transport accessibility, and supports the development of efficient and sustainable transportation ecosystems.
Marcel Elijah Rappetti — Founder
Our Story
Born from firsthand experience.
The idea for BIAR was born in 2017 when its founder, Marcel Elijah Rappetti, relocated from KwaZulu-Natal to Gauteng to pursue tertiary education at the University of the Witwatersrand. Like many first-time commuters, adapting to a new city and navigating unfamiliar public transport systems presented numerous challenges.
Although public buses offered an affordable mode of transportation, persistent issues such as unclear routes, long waiting periods, unreliable schedules, and complicated ticket purchasing processes made daily commuting difficult and frustrating.
Recognizing that these challenges were not unique but were experienced by millions of commuters across South Africa and around the world, extensive research was conducted into public transportation systems and their shortcomings. This investigation revealed a significant opportunity: the need for a centralized, user-friendly platform capable of addressing the most common public transport challenges.
From this need, BIAR was conceived.
Innovative.
We treat mobility as a software problem worth solving from first principles.
Informative.
Real-time, accurate information beats guesswork at the bus stop every time.
Accessible.
Free for the commuter, friendly for first-timers, useful for everyone in the network.
Keep exploring BIAR
- BIAR home — Travel Made EasyTour the South African mobility app being built right now.
- Real-time tracking & smart routing featuresSee the MVP capabilities and what's on the roadmap beyond it.
- Who BIAR is built forDaily commuters, students, tourists, operators and city authorities.
- Contact the BIAR team in Cape TownPress, partnerships and launch updates — get in touch with Dobeedo Trading.